Silver turned a cozy 1,600-square-foot existing workout room into a 4,000-square-foot gem by expanding into office space and relocating a boardroom. Silver removed a claustrophobic drop ceiling, added nonintrusive light fixtures, and allowed natural light to stream in through ground-level windows. He created a private nook for sessions with the club’s two personal trainers and installed a large group training room, separated by a stylish tinted glass wall.
“It feels like a health club,” said Silver. “It’s used all of the time. My big thing was to make it feel like they’re not at the country club anymore. We’re truly trying to provide the best experience.”
The results are evident. The 900-square-foot group training area hosts 20 classes each week. The cardio equipment—an array of Life Fitness Elevation Series equipment that includes treadmills, bikes, a PowerMill Climber and FlexStrider trainer—gets plenty of use, as does a SYNRGY360 unit in the main room. It’s a smart mix of equipment that appeals to the membership base.
“We’re thrilled with the equipment we have, and the members are using it,” explained Tim Cherwin, membership director.