The 3550ft² fitness facility has been carefully designed to ensure that exercisers get the most out of every workout, regardless of their training programme and goals. A wide variety of equipment was selected to cater for all abilities across all sides of the business, from race team to factory, commercial and beyond. Every piece from Life Fitness brands is top specification, ensuring maximum performance, and the selection favoured ‘space-savers’: equipment with dual functions that makes the best use of the limited room in the gym.

The Signature Series Multi-Jungle provides extensive workout options, utilizing cable-based strength training to build power, balance, and stability, all in one machine. The Multi-Jungle can also be used for small group training and is popular with the Williams Racing pit crew, in helping to target physical requirements specific to their roles.

A wide range of Life Fitness and Hammer Strength functional training equipment was also installed, as well as dual machines from the Axiom selectorized strength line, offering two exercises in one and further maximizing available space.

The group exercise studio can be transformed into an indoor cycling studio, with ICG® IC7s and ICG® Connect system, which integrates riders’ digital data with gamification technology to create an interactive cycling studio experience.

The HD Air Bike, part of Hammer Strength’s HD Performance Trainer line, is built to handle the challenges of even the most demanding athletic facilities. Designed for ease of mobility, the HD Air Bike can also be moved to create versatile training spaces for small group workouts.

The Life Fitness Heat Performance Row is a high intensity athletic training solution that surpasses standard cardio workouts. The TFT 2.0 console offers detailed digital feedback to track performance metrics, as well as gamification technology to engage users of all fitness levels.

On-site training with Life Fitness Academy’s Master Trainers was also provided to ensure the Williams Racing team were getting the most out of the equipment, not only during high performance workouts, but also for recovery and rehabilitation. The sessions included showcasing ways to use different equipment when away and at different tracks.