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Highway to Excellence


The Formula 1 World Championship team Williams Racing has partnered with Life Fitness to create a world-class training facility, designed to drive performance both on and off the track.

750 personnel (drivers, pit crew, factory & support staff)


3550 ft²


Official Fitness Equipment Supplier

Williams Racing - Strength Machines

Delivering on and off the track

When choosing a fitness equipment supplier, Williams Racing sought a partner that matched its key values: quality, performance, innovation, and results.

In partnering with Life Fitness, the Formula One team has created a fitness facility that meets wide-ranging training needs: from elite performance for drivers and pit crew, to encouraging healthy lifestyles for factory and support staff.

The gym supports 750 personnel, and as the team’s Official Fitness Equipment Supplier, Life Fitness also helps Williams Racing when they’re on the road, with provision of equipment and access to Life Fitness-equipped facilities around the world. 

Williams Racing - Team Training (2)

Optimizing space to maximize workouts

The 3550ft² fitness facility has been carefully designed to ensure that exercisers get the most out of every workout, regardless of their training programme and goals. A wide variety of equipment was selected to cater for all abilities across all sides of the business, from race team to factory, commercial and beyond. Every piece from Life Fitness brands is top specification, ensuring maximum performance, and the selection favoured ‘space-savers’: equipment with dual functions that makes the best use of the limited room in the gym.

The Signature Series Multi-Jungle provides extensive workout options, utilizing cable-based strength training to build power, balance, and stability, all in one machine. The Multi-Jungle can also be used for small group training and is popular with the Williams Racing pit crew, in helping to target physical requirements specific to their roles.

A wide range of Life Fitness and Hammer Strength functional training equipment was also installed, as well as dual machines from the Axiom selectorized strength line, offering two exercises in one and further maximizing available space.

The group exercise studio can be transformed into an indoor cycling studio, with ICG® IC7s and ICG® Connect system, which integrates riders’ digital data with gamification technology to create an interactive cycling studio experience.

Pushing to the limits

Williams Racing - Team Training (3)

Driving performance

The gym is specifically designed to push workout intensity and help the Williams Racing team perform at their best.

Every day now we’re effectively requiring to be pushed further and further to our limits, and fitness is absolutely part of that journey. The fitter you are, the easier that journey becomes” says James Vowles, Team Principal at Williams Racing.

The diversity of equipment from Life Fitness brands helps the team members to improve their overall fitness as well as targeting specific muscle groups and movements to improve their job efficiency – even helping to speed up pit stops!

The equipment also aids in injury prevention and mental wellbeing, including stress relief.

Image 3

Gear Up for Greatness

The HD Air Bike, part of Hammer Strength’s HD Performance Trainer line, is built to handle the challenges of even the most demanding athletic facilities. Designed for ease of mobility, the HD Air Bike can also be moved to create versatile training spaces for small group workouts.

The Life Fitness Heat Performance Row is a high intensity athletic training solution that surpasses standard cardio workouts. The TFT 2.0 console offers detailed digital feedback to track performance metrics, as well as gamification technology to engage users of all fitness levels.

On-site training with Life Fitness Academy’s Master Trainers was also provided to ensure the Williams Racing team were getting the most out of the equipment, not only during high performance workouts, but also for recovery and rehabilitation. The sessions included showcasing ways to use different equipment when away and at different tracks.

Williams Racing - Team Training (1)

At Williams we encourage a fit and healthy workforce, and we truly believe that human performance is an important aspect to delivering world class engineering. Having the gym onsite means that our staff can focus both on their work and their health and wellbeing.

Nicola Salter, HR Director at Williams Racing

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