Sports & Athletics Success Stories

Sports & Athletics

Building Future Champions

To train and keep athletes at the top of their game requires the very best sports equipment in the business. Life Fitness draws on decades of research to offer you the most advanced on the market.

Looking to build a solid foundation for your athletes?

Cardio and strength training are key pillars of performance for anyone involved in sport. Our brands, including Hammer Strength, are trusted by elite athletes around the globe to deliver the most durable and rigorously tested sports fitness equipment available.

Life Fitness consultants are experts in the field, with decades of industry experience. We can help you create cutting-edge facilities – from athletic gyms to college weight rooms – to build champions.

Endless equipment possibilities all with efficient movement in mind

Our product lines encompass a complete range of configurable exercise equipment options, durable enough to withstand the most intense workouts and designed with a focus on body movement and proper biomechanics.

Life Fitness works with you to understand your customers’ needs, helping you to create varied spaces that provide the perfect environment for different training modalities.

Our ongoing education programmes connect our customers with world-class coaches at our clinics, events and training, empowering you to help your members maximise their potential.