Facility of the Month
IRONBERG’s goal was to provide the ideal bodybuilding gym for everyone from beginners to world champions. The new facility was created to motivate, inspire, and transform the life of every member through a healthy and responsible bodybuilding lifestyle.
That means having the best professionals in the industry in an environment that transmits the brand’s passion for the sport and the values it represents: discipline, respect, responsibility, focus, resilience, motivation, and the drive to overcome barriers.
And of course, it also means partnering with the world leaders in fitness equipment: Life Fitness, Hammer Strength, and ICG.
The gym offers everything for successful bodybuilding, from heavy iron for bulking up to a cardio space for getting lean. There’s even a state-of-the-art posing room, with perfect mirror placement and lighting, for bodybuilders to practice their routines for competitions and make sure they look good from every angle. It’s also an ideal spot for regular members to check their progress.
Bodybuilders train hard and they need robust, durable equipment that can withstand the most demanding workouts, 24/7. They also need enough variety to target the muscles from different angles (for example incline, flat, and decline chest press). It’s important that the equipment facilitates correct biomechanics, to maximize muscle engagement, and that it combines user-guided movements with machine-guided movements.
Based on this, the team worked on an equipment selection that included Hammer Strength, Cybex, and Life Fitness equipment.
Hammer Strength brings Plate-Loaded, Hammer Strength Select, and Hammer Strength MTS lines.
Life Fitness Insignia and Cybex Prestige complement the strength offering.
Cardio isn’t the main interest of the bodybuilding community but it is still important for warm-ups, recovery, and fat loss. To provide a full offering, IRONBERG combined equipment from the Life Fitness Activate and Integrity cardio lines.
IRONBERG Florianopolis was born from a demand for a differentiated gym concept, with a mix of products capable of serving both high-level bodybuilders and beginners in physical activity. Our aim was to spread the bodybuilding lifestyle in a modern and inspiring space, motivating our members to get the best from themselves. To do that, we needed to count on the best and most complete mix of machines on the market — in other words, on Life Fitness.”
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